![]() A word cloud’s usefulness is determined by the data that is being analyzed and the goals of the project. ![]() Because they are easy to create, are not very time-consuming, and do not require extensive training, word clouds can be used by anyone who has access to basic software such as Microsoft Office or Google Docs. Why Word Cloud?Īlthough there are several types of charts that can be used to visualize data, word clouds are among the simplest and most effective. The purpose of word clouds is to emphasize the most important keywords in a body of text by making them appear larger or bolder than other words. Word clouds were originally developed by Professor Peter Westley Hawo at MIT in 2003 as a method for visualizing text-based data. Words are given a size proportional to their frequency and arranged so that frequently recurring words appear larger in the cloud. ![]() They can also be used to visualize text-based data such as a company’s sales figures or employee satisfaction surveys. Word clouds can be used to highlight important keywords, phrases, or terms in a document. The font size of each word is calculated based on how frequently the word appears in the text. A word cloud is a visual representation of data where words or phrases appear in bigger fonts depending on how many times they appear in a given text. ![]()
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